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FrequencyCap
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Display & Video 360 API v4 is currently in beta.
Settings that control the number of times a user may be shown with the same ad during a given time period.
JSON representation
{
"unlimited" : boolean ,
"timeUnit" : enum (TimeUnit
) ,
"timeUnitCount" : integer ,
"maxImpressions" : integer ,
"maxViews" : integer
}
Fields
unlimited
boolean
Whether unlimited frequency capping is applied. When this field is set to true
, the remaining frequency cap fields are not applicable.
timeUnit
enum (TimeUnit
)
The time unit in which the frequency cap will be applied.
Required when unlimited
is false
.
Warning : On February 28, 2025 , frequency cap time periods greater than 30 days will no longer be accepted. This field will no longer accept the value TIME_UNIT_LIFETIME
. Read more about this announced change .
timeUnitCount
integer
The number of timeUnit
the frequency cap will last.
Required when unlimited
is false
. The following restrictions apply based on the value of timeUnit
:
TIME_UNIT_LIFETIME
- this field is output only and will default to 1
TIME_UNIT_MONTHS
- must be between 1 and 2
TIME_UNIT_WEEKS
- must be between 1 and 4
TIME_UNIT_DAYS
- must be between 1 and 6
TIME_UNIT_HOURS
- must be between 1 and 23
TIME_UNIT_MINUTES
- must be between 1 and 59
Warning : On February 28, 2025 , frequency cap time periods greater than 30 days will no longer be accepted. This field will no longer accept the value 2 if the value of timeUnit
is TIME_UNIT_MONTHS
. Read more about this announced change .
maxImpressions
integer
The maximum number of times a user may be shown the same ad during this period. Must be greater than 0.
Required when unlimited
is false
and maxViews
is not set.
maxViews
integer
Optional. The maximum number of times a user may click-through or fully view an ad during this period until it is no longer served to them. Must be greater than 0.
Only applicable to YouTube and Partners resources.
Required when unlimited
is false
and maxImpressions
is not set.
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Last updated 2025-02-19 UTC.
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