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Friday, March 16, 2007
For quite a while, you've been able to see a list of the most common words used in anchor text to
your site. This information is useful, because it helps you know what others think your site is
about. How sites link to you has an impact on your traffic from those links, because it describes
your site to potential visitors. In addition, anchor text influences the queries your site ranks
for in the search results.
Now we've enhanced the information we provide and will show you the complete phrases sites use to
link to you, not just individual words. And we've expanded the number we show to 100. To make
this information as useful as possible, we're aggregating the phrases by eliminating
capitalization and punctuation. For instance, if several sites have linked to your site using the
following anchor text:
Site 1
"Buffy, blonde girl, pointy stick"
Site 2
"Buffy blonde girl pointy stick"
Site 3
"buffy: Blonde girl; Pointy stick."
We would aggregate that anchor text and show it as one phrase, as follows:
buffy blonde girl pointy stick
You can find this list of phrases by logging into
Webmaster Tools,
accessing your site, then going to
Statistics > Page analysis. You can view this data in a
table and can download it as a CSV file.
And as we told you last month, you can see the
individual links to pages of your site
by going to Links > External links. We hope these details
give you additional insight into your site traffic.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["Google Webmaster Tools now displays the top 100 most common phrases used in links to your site, helping you understand how others perceive your site's content."],["This feature aggregates similar phrases by removing capitalization and punctuation to provide a clearer picture of common link text."],["You can access this data, along with individual links to your pages, within the Statistics and Links sections of your Webmaster Tools account."],["This information is valuable for understanding referral traffic sources, improving site content, and potentially enhancing search engine rankings."]]],["The provided information describes enhancements to a website's link analysis feature. The updates include displaying complete anchor text phrases used to link to a site, not just individual words. The number of phrases shown increased to 100. To enhance usability, the system aggregates phrases by removing capitalization and punctuation. Users can access this data in Webmaster Tools under \"Statistics \u003e Page analysis,\" view it in a table, or download it as a CSV file. Additionally, the option to view individual external links to pages is available under \"Links \u003e External links.\"\n"]]
