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Thursday, January 24, 2013
People looking for images on Google often want to browse through many images, looking both at the
images and their metadata (detailed information about the images). Based on feedback from both
users and webmasters, we redesigned Google Images to provide a better search experience. In the
next few days, you'll see image results displayed in an inline panel so it's faster, more
beautiful, and more reliable. You will be able to quickly flip through a set of images by using
the keyboard. If you want to go back to browsing other search results, just scroll down and pick
up right where you left off.
Here's what it means for webmasters:
We now display detailed information about the image (the metadata) right underneath the image
in the search results, instead of redirecting users to a separate landing page.
We're featuring some key information much more prominently next to the image: the title of the
page hosting the image, the domain name it comes from, and the image size.
The domain name is now clickable, and we also added a new button to visit the page the image is
hosted on. This means that there are now four clickable targets to the source page instead of
just two. In our tests, we've seen a net increase in the average click-through rate to the
hosting website.
The source page will no longer load up in an iframe in the background of the image
detail view. This speeds up the experience for users, reduces the load on the source website's
servers, and improves the accuracy of webmaster metrics such as pageviews. As usual, image
search query data is available in
Top Search Queries
in Webmaster Tools.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["Google Images has been redesigned to offer a faster and more visually appealing browsing experience with inline image results and easy keyboard navigation."],["Webmasters will now see detailed image metadata displayed directly beneath images in search results, eliminating the need for separate landing pages."],["The redesign features prominent image information like title, domain, and size, along with increased click-through opportunities to the source page."],["The source page is no longer loaded in an `iframe`, leading to faster loading times for users, reduced server load for websites, and improved accuracy of webmaster metrics."]]],["Google Images was redesigned to improve the search experience. Image results now appear in an inline panel, allowing for faster browsing and keyboard navigation. Metadata is directly displayed under the image, including page title, domain name, and image size, and four clickable targets now link to the source page. The source page no longer loads in an `iframe`, which improves user experience, reduces server load, and increases accuracy of website pageview metrics. This redesign was announced on January 24, 2013.\n"]]
