Video: Creating a SEO strategy (with Webmaster Tools!)
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Tuesday, November 12, 2013
Wondering how to begin creating an organic search strategy at your company? What's a good way to
integrate your company's various online components, such as the website, blog, or YouTube channel?
Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock
company, Webmaster Central, where I pretend to be the SEO managing the Webmaster Central Blog.
The video covers these high-level topics (and you can skip to the exact portion of the video that
might be of interest):
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["This video provides a strategic approach to SEO, using Webmaster Central as a case study to demonstrate the process."],["The core of the SEO strategy involves understanding user behavior, defining company goals, auditing your website, and continuously iterating for improvement."],["The presentation is structured to help businesses integrate their online platforms like websites, blogs, and YouTube channels for optimal search visibility."],["Led by Maile Ohye, Developer Programs Tech Lead, the video offers valuable insights within a concise timeframe of under fifteen minutes."]]],["The content outlines a strategic approach to SEO, demonstrated through a mock company, Webmaster Central. Key actions include: understanding searcher persona workflow, determining company and website goals, auditing the site to reach the target audience, and executing improvements. The content provides a video and slides covering these topics and discusses potential obstacles. The author pretends to manage the SEO for the Webmaster Central Blog.\n"]]
