Stay organized with collections
Save and categorize content based on your preferences.
Wednesday, April 30, 2014
Redirects are often used by webmasters to help forward visitors from one page to another. They are
a normal part of how the web operates, and are very valuable when well used. However, some
redirects are designed to manipulate or deceive search engines or to display different content to
human users than to search engines. Our
quality guidelines
strictly forbid these kinds of redirects.
For example, desktop users might receive a normal page, while hackers might redirect all mobile
users to a completely different spam domain. To help webmasters better recognize problematic
redirects, we have updated our quality guidelines for
sneaky redirects with examples
that illustrate redirect-related violations.
As with any violation of our quality guidelines, we may take manual action, including removal from
our index, in order to maintain the quality of the search results. If you have any questions about
our guidelines, you can ask in our
Webmaster Help Forum.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["Redirects designed to manipulate search engines or show different content to users and search engines violate Google's quality guidelines."],["Google updated its guidelines with examples to help webmasters identify sneaky redirects and included redirects in hacked content guidelines."],["Compromised websites with redirects should be diagnosed and fixed using the provided resources."],["Google may take manual action, such as removing sites from their index, for any violation of these guidelines."],["Webmasters with questions are encouraged to seek help in the Google Webmaster Help Forum."]]],[]]
