Thursday, December 05, 2019
People frequently come to Google Search looking to find information on the status of their packages. To make it easier to find, we have created a new package tracking feature that enables shipping companies to show people the status of their packages right on Search. Here's an example of how this information may appear:
Through the package tracking Early Adopters Program, which is available in all countries, shipping companies can sign-up to participate in this feature and give feedback on how to improve it. To take part in the program, a carrier will need to provide a RESTful JSON or XML API that returns the package tracking information. We can work with you to reuse an existing API or setup a new one.
Interested in providing package tracking information to your customers? Please review the full eligibility requirements and fill out the interest form.
If you have any questions, let us know through the forum or on Twitter.