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Wednesday, January 17, 2018
People want to be able to find answers to their questions as fast as possible —
studies
show that people really care about the speed of a page. Although speed has been used in ranking for some time, that
signal was focused on
desktop searches. Today we're announcing that starting in July 2018, page speed will be a ranking
factor for mobile searches.
The "Speed Update", as we're calling it, will only affect pages that deliver the slowest
experience to users and will only affect a small percentage of queries. It applies the same
standard to all pages, regardless of the technology used to build the page. The intent of the
search query is still a very strong signal, so a slow page may still rank highly if it has great,
relevant content.
We encourage developers to think broadly about how performance
affects a user's experience of their page and to consider a variety of
user experience
metrics. Although there is no tool that directly indicates whether a page is affected by this
new ranking factor, here are some resources that can be used to evaluate a page's performance.
Chrome User Experience Report,
a public dataset of key user experience metrics for popular destinations on the web, as
experienced by Chrome users under real-world conditions
Lighthouse, an automated tool and a part
of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web
pages
PageSpeed Insights, a tool that
indicates how well a page performs on the Chrome UX Report and suggests performance
optimizations
As always, if you have any questions or feedback, please visit our
webmaster forums.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["Starting July 2018, page speed will be a ranking factor for mobile searches, impacting pages that deliver the slowest experience to users."],["This \"Speed Update\" applies to all pages regardless of technology but primarily affects a small percentage of queries."],["While page speed is a ranking factor, the intent of the search query and relevant content remain strong signals."],["Developers are encouraged to prioritize user experience, considering performance metrics and utilizing available tools for evaluation."],["Google provides resources like Chrome User Experience Report, Lighthouse, and PageSpeed Insights to help developers improve page performance."]]],[]]
