Vehicle listing structured data for car dealerships
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Monday, October 16, 2023
Vehicle listings on Google allows car dealerships to show their for-sale inventory on Google Search and other
Google surfaces. It is currently available in the US and US territories. Today, we're announcing
a new and simpler way to provide for-sale vehicle inventory data to Google.
Now, car dealerships of all sizes can be eligible for vehicle listings on Google by using the
vehicle listing markup. The existing
feed method
remains a good option for car dealerships that are comfortable with creating and maintaining feed files.
We recommend using the markup for those who haven't yet signed up for vehicle listings on Google and prefer
a simpler setup via markup.
You can implement vehicle listing markup on your car details pages to provide basic car information along with
their availability. See our documentation
for more details.
We're also making it easier to monitor and fix the structured data needed for this feature using the Search Console
reports and tools.
Rich result reports in Search Console
To help you monitor markup issues, we are also beginning to support vehicle listing structured data in a new
Rich result report
in Search Console that shows valid and invalid items for pages with structured data.
Rich Results Test
You can also test your structured data using the Rich Results Test
by submitting the URL of a page or a code snippet. Using the tool, you can confirm whether or not your markup
is valid instantly without waiting for Rich result reports to be updated.
We hope these additions will make it easier for car dealerships to connect with potential customers on Search. If you have any
questions or concerns, please reach out to us via the Google Search Central Community
or on Twitter.
Posted by Daniel Yosef and Alexander Ikonomidis, Google Search software engineers
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