Help us make the web better: An update on Rich Snippets
Stay organized with collections
Save and categorize content based on your preferences.
Monday, October 26, 2009
In May this year we
announced
Rich Snippets which makes it possible to show structured data from your pages on Google's search
results.
We're convinced that structured data makes the web better, and we've worked hard to expand Rich
Snippets to more search results and collect your feedback along the way. If you have
review
or
people/social networking
content on your site, it's easier than ever to mark up your content using microformats or RDFa so
that Google can better understand it to generate useful Rich Snippets. Here are a few helpful
improvements on our end to enable you to mark up your content:
Testing tool
See what Google is able to extract, and preview how microformats or RDFa
marked-up pages would look on Google search results. Test your URLs on the
Rich Snippets Testing Tool.
Google Custom Search users can also use the Rich Snippets Testing Tool to test markup usable in their
Custom Search engine.
Better documentation
We've extended our documentation to include a new section containing
Tips and Tricks
and
Frequently Asked Questions.
Here we have responded to common points of confusion and provided instructions on how to maximize
the chances of getting Rich Snippets for your site.
Extended RDFa support
In addition to the
Person
RDFa format, we have added support for the corresponding fields from the
FOAF and
vCard
vocabularies for all those of you who asked for it.
As before, marking up your content does not guarantee that Rich Snippets will be shown for your
site. We will continue to expand this feature gradually to ensure a great user experience whenever
Rich Snippets are shown in search results.
Written by Kavi Goel, Pravir Gupta, and Othar Hansson
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["Rich Snippets help display structured data from webpages directly on Google Search results, enhancing their informativeness."],["Google has introduced a testing tool ([Rich Snippets Testing Tool](https://search.google.com/test/rich-results)) for webmasters to preview how their marked-up pages would appear in search results with Rich Snippets."],["Improved documentation, including tips, tricks, and FAQs, is available to guide webmasters on using Rich Snippets effectively."],["Google has broadened its support for RDFa formats, incorporating elements from FOAF and vCard vocabularies to enable richer data markup."],["Webmasters can now mark up video content on their pages to enhance their visibility and searchability on Google."]]],["Google expanded Rich Snippets to enhance search results using structured data. Key actions include: launching the Rich Snippets Testing Tool to preview marked-up pages, improving documentation with tips and FAQs, and extending RDFa support to include FOAF and vCard. They also enabled video markup to help Google identify videos on pages. Webmasters can use microformats or RDFa to mark up review or people/social networking content, making it easier for Google to generate Rich Snippets.\n"]]
