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Thursday, April 30, 2015
We believe everyone should have fast and easy access to information online. However, many people
still have slow and costly mobile connections. To speed up the experience of our users on slow
connections, we recently launched
streamlined search results.
However, we wondered if we could also speed up the web pages themselves, so they don't load
slowly or consume too much mobile data. So we've developed a way to optimize web pages to be
faster and lighter, while preserving most of the relevant content.
In two weeks, we're starting a field test in Indonesia to provide streamlined search results and
optimized pages when the user searches on slow mobile connections, such as 2G. Our experiments
show that optimized pages load four times faster than the original page and use 80% fewer bytes.
As our users' overall experience became faster, we saw a 50% increase in traffic to these
optimized pages.
These faster optimized pages help publishers and advertisers reach new audiences. In addition, a
link to the original page will always be available, so users can still choose to view that
version. Publishers, you can preview how your page will look in this optimized format by visiting
our help page for webmasters. If you would
prefer your pages not be optimized, the help page also provides the relevant details on how to opt
out.
Webmasters can continue to monetize their content with these optimized pages. We have been working
with Zedo and
Sovrn to support their ads along with
AdSense, and we are working
to support
DoubleClick for Publishers
as well. We're just getting started, but hope to add support for other ad networks. If you are
interested in getting your ad network supported, please see our
help page for ad networks
for more details on how to contact us.
Update on June 11, 2015: Following the successful field test in Indonesia, soon we will be
bringing this feature to India and Brazil.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["Google is optimizing web pages to load faster and use less data on slow mobile connections, especially in emerging markets like Indonesia, India, and Brazil."],["These optimized pages load four times faster, use 80% less data, and have resulted in a 50% increase in traffic during testing."],["Publishers can preview and opt out of this optimization, and Google is working to support various ad networks for monetization on these pages."],["Users on slow connections will be automatically served these optimized pages in search results, with an option to view the original page."],["The optimization aims to improve user experience and expand access to information online by making web pages faster and lighter."]]],["The authors launched streamlined search results to improve user experience on slow mobile connections. They developed a method to optimize web pages, making them faster and lighter, and field-tested it in Indonesia. Optimized pages loaded four times faster and used 80% fewer bytes, resulting in a 50% traffic increase. Publishers can preview or opt-out of optimization. Ad networks like Zedo, Sovrn, AdSense, and DoubleClick for Publishers are supported, with plans to add more. The feature expanded to India and Brazil after the successful test.\n"]]
