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Friday, January 22, 2010
Last year we
introduced Rich Snippets,
a new feature that makes it possible to surface structured data from your pages on Google's
search results. So far, user reaction to Rich Snippets has been enthusiastic—after all,
Rich Snippets help people make more informed clicks and find what they need even faster.
We originally introduced Rich Snippets with two formats:
reviews and
people. Later in the
year we added support for marking up
video information which
is used to improve Video Search. Today, we're excited to kick off the new year by adding support
for events.
Events markup is based off of the hCalendar microformat. Here's an example of what
the new events Rich Snippets will look like:
The new format shows links to specific events on the page along with dates and locations. It
provides a fast and convenient way for users to determine if a page has events they may be
interested in.
If you have event listings on your site, we encourage you to review the
events documentation
we've prepared to help you get started. Please note, however, that marking up your content is not
a guarantee that Rich Snippets will show for your site. Just as we did for previous formats, we
will take a gradual approach to incorporating the new event snippets to ensure a great user
experience along the way.
Stay tuned for more developments in Rich Snippets throughout the year!
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["Google has added support for event Rich Snippets, which helps users quickly find relevant events with dates and locations directly in search results."],["This new feature builds on the existing Rich Snippets functionality, which already includes reviews, people, and video information."],["Event markup utilizes the `hCalendar` microformat and provides a visually engaging way to display event information."],["Website owners with event listings are encouraged to review the provided documentation to implement event structured data, although there's no guarantee of immediate Rich Snippet display."],["Google is committed to enhancing Rich Snippets further to improve user experience."]]],[]]
