Looking back at last year's Webmaster Conference Product Summit
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Tuesday, April 07, 2020
As a part of the Webmaster Conference series,
last fall we held a Product Summit
at Google's headquarters in Mountain View, California. It was slightly different from our
previous events, with a number of product managers and engineers from Google Search taking part.
We recorded the talks held there, and are happy to be able to make these available to all of you
now.
Web deduplication
- How does Google recognize duplicate content across the web? What happens once a duplicate is
found? How is a canonical URL selected? How does localization play a role?
Google Images best practices
- Take a look at how Google Images has evolved over the years, and learn about some of the best
practices that you can implement on your site when it comes to images.
Rendering
- Find out more about rendering, and what it takes to do rendering of the web at scale. Take a
look behind the scenes, and learn about some things a site owner could watch out for with
regards to rendering.
Titles, snippets, and result previews
- What's the goal of titles, snippets, and previews in Search? How do Google's systems pick and
generate a preview for a page? What are some of the elements that help users decide which page
to click in Search?
Googlebot and web hosting
- Starting with a look at the popularity of different web servers, and the growth of HTTPS,
you'll find out more about how Google's crawling for Search works, and what you can do to
control it.
Claim your Knowledge Panel
- Knowledge Panels are a great way for people and organizations to be visible in Search. Find
out more about the ways you can claim and update them for yourself or for your business.
Improving Search over the years
- Are dogs the same as cats? Should pages about New York be shown when searching for York? How
could algorithms ever figure this out? How many emoji's does it take to get Google's attention?
Google's Paul Haahr takes you on a tour of some changes in Search.
We hope you find these videos insightful, useful, and a bit entertaining! And if you are not
subscribed to the Webmasters Youtube channel,
here's your chance!
Posted by
John Mueller, Search Advocate, Google Switzerland
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["This blog post shares recordings from a Google Search Product Summit held in Mountain View, California, covering various topics relevant to webmasters."],["The recordings are available in a YouTube playlist and cover topics like web deduplication, Google Images best practices, rendering, and more."],["The videos offer insights into how Google Search works and best practices for website owners to improve their site's visibility and performance."],["Google encourages viewers to subscribe to their Webmasters YouTube channel for more valuable content."]]],["Google made available recorded talks from its Product Summit held at its Mountain View headquarters. The talks, available in a playlist, cover web deduplication, best practices for Google Images, rendering processes, and optimizing titles, snippets, and previews. They also discuss Googlebot's interaction with web hosting, claiming Knowledge Panels, and changes in Search. Viewers can learn how Google handles duplicate content, crawls, and selects content for users. There is also a call to subscribe to the Webmasters Youtube channel.\n"]]
