Search Console reporting for your site's Discover performance data
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Wednesday, April 10, 2019
Discover is a popular way for users to stay up-to-date on all their favorite topics, even when
they're not searching. To provide publishers and sites visibility into their Discover traffic,
we're adding a new report in Google Search Console to share relevant statistics and help answer
questions such as:
How often is my site shown in users' Discover? How large is my traffic?
Which pieces of content perform well in Discover?
How does my content perform differently in Discover compared to traditional search results?
A quick reminder: What is Discover?
Discover is a feature within Google Search that helps users stay up-to-date on all their favorite
topics, without needing a query. Users get to their Discover experience in the Google app, on the
Google.com mobile home page, and by swiping right from the homescreen on Pixel phones. It has grown
significantly since launching in 2017 and now helps more than
800M monthly active
users get inspired and explore new information by surfacing articles, videos, and other content on
topics they care most about. Users have the ability to follow topics directly or let Google know
if they'd like to see more or less of a specific topic. In addition, Discover isn't limited to
what's new. It surfaces the best of the web regardless of publication date, from recipes and human
interest stories, to fashion videos and more. Here is our
guide on how you can optimize your site
for Discover.
Discover in Search Console
The new Discover report is shown to websites that have accumulated meaningful visibility in
Discover, with the data shown back to March 2019. We hope this report is helpful in thinking about
how you might optimize your content strategy to help users discover engaging information —
both new and evergreen.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["Google Search Console is introducing a new report to provide publishers and sites with insights into their Google Discover traffic."],["Google Discover, a feature with over 800 million monthly active users, helps users stay up-to-date on their favorite topics without needing a search query."],["The Discover report in Search Console provides data such as the frequency of site appearances in Discover, top-performing content, and performance comparisons between Discover and traditional search."],["Websites that have achieved significant visibility in Discover will have access to this report, with data dating back to March 2019."]]],["Google Search Console is adding a new Discover report to provide data on website traffic from Discover. The report, available to sites with significant Discover visibility since March 2019, will show how often a site appears in users' Discover feeds, traffic volume, and content performance. Discover, a feature helping over 800 million users, curates articles, videos, and other content without needing a user search. Websites can optimize for Discover using a provided guide.\n"]]
