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Thursday, May 17, 2012
At Google we're obsessed with speed. We've long known that even seemingly minor speed increases
can have
surprisingly large impacts
on user engagement and happiness. About a year ago we
rolled out Instant Pages in pursuit of
that goal. Instant Pages makes use of prerendering technology in Chrome to make your site appear
to load instantly in some cases, with no need for any extra work on your part. Here's a video of
it in action:
We've been closely watching performance and listening to webmaster feedback. Since Instant Pages
rolled out we've saved more than a thousand years of ours users' time. We're very happy with the
results so far, and we'll be gradually increasing how often we trigger the feature.
In the vast majority of cases, webmasters don't have to do anything for their sites to work
correctly with prerendering. As we mentioned in our
initial announcement of Instant Pages,
search traffic will be measured in Webmaster Tools just like before this feature: only results the
user visits will be counted. If your site keeps track of pageviews on its own, you might be
interested in the
Page Visibility API, which
allows you to detect when prerendering is occurring and factor those out of your statistics. If
you use an ads or analytics package, check with them to see if their solution is already
prerender-aware; if it is, in many cases you won't need to make any changes at all. If you're
interested in triggering Chrome's prerendering within your own site, see the
Prerendering in Chrome article.
Instant Pages means that users arrive at your site happier and more engaged, which is great for
everyone.
Posted by
Ziga Mahkovec
- Software Engineer, Instant Pages
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