Musical artists: your official tour dates in the Knowledge Graph
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Wednesday, March 12, 2014
When music lovers search for their
favorite band
on Google, we often show them a Knowledge Graph panel with lots of information about the band,
including the band's upcoming concert schedule. It's important to fans and artists alike that this
schedule be accurate and complete. That's why we're trying a new approach to concert listings. In
our new approach, all concert information for an artist comes directly from that artist's
official website when they add structured data markup.
If you're the webmaster for a musical artist's official website, you have
several choices for how to
participate:
You can implement schema.org markup on your
site. That's easier than ever, since we're supporting the new
JSON-LD format (alongside RDFa and
microdata) for this feature.
Even easier, you can install an events widget that has structured data markup built in, such as
Bandsintown, BandPage, ReverbNation, Songkick, or GigPress.
You can label the site's events with your mouse using Google's point-and-click webmaster tool:
Data Highlighter.
All these options are explained in detail in
our Help Center.
If you have any questions, you can ask in our
Webmaster Help forums.
So don't you worry 'bout a schema.org/Thing... just mark
up your site's events and let the good schema.org/Times
roll!
Posted by Justin Boyan, Product Manager, Google Search
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