Better recipes on the web: Introducing recipe rich snippets
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Wednesday, April 14, 2010
Anticipating the start of the season of barbecues and potlucks, we've added recipes as our newest
rich snippets format. This means that for certain sites with recipe content, Google users will see
quick facts when these recipe pages show up as part of the search results.
For example, if you were searching for an easy to make
thai mango salad,
you can now see user ratings, preparation time, and a picture of the dish directly in search
result snippets.
Recipes is the fifth format we support, following the introduction of
reviews,
people,
video
and, most recently,
events.
If you have recipe content on your site, you can get started now by marking up your recipes with
microdata, RDFa, or the hRecipe microformat. To learn more, read our documentation on
how to mark
up recipe information or our general help
articles on rich snippets for a more complete overview.
Please remember that to ensure a great user experience we're taking a gradual approach to surface
rich snippets. This means that we can't guarantee that marking up your site will result in a rich
snippet when your page shows up on our search results. However, we encourage you to get started,
and once you're done you can test your pages with our
rich snippets testing tool.
Written by Jun Gong, Kosuke Suzuki, and Yu Watanabe
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["Google Search is introducing rich snippets for recipes, displaying information like ratings, preparation time, and images directly in search results."],["This new format allows users to quickly assess recipe information before clicking through to a website."],["Website owners with recipe content can mark up their pages using microdata, RDFa, or hRecipe to be eligible for these rich snippets."],["While rich snippet display is not guaranteed, using the provided tools and documentation can increase the likelihood of adoption."],["Google's rich snippets now support recipes, in addition to reviews, people, video, and events, enhancing search results with more detailed information."]]],["Google added recipes as a new rich snippet format, allowing users to see quick facts like ratings, preparation time, and a picture directly in search results for recipe-related queries. This follows the introduction of rich snippets for reviews, people, video, and events. Site owners with recipe content can mark up their pages using microdata, RDFa, or the hRecipe microformat. While rich snippets aren't guaranteed, the process can be tested using the rich snippets testing tool.\n"]]
